On a Monday morning in early October around 8:00 am the QCP marketing team started arriving at the famous Kauffman Center in Kansas City, MO. The Kauffman Center is a performing arts venue downtown at 16th and Broadway, near the Power & Light District, the Sprint Center and the Crossroads Arts District, and Its construction was a major part of the ongoing redevelopment of downtown Kansas City.
The team of Brandee Johnson, Tara Grassie and Kelsey Seifert of Limelight Marketing along with their film crew arrived first to set up. Next, Grant Golightly, Project Architect with Design West Architects; QCC Chair Zach Deas, President of Deas Millwork in Alabama; and I joined the Limelight team.
The reason for meeting in Kansas City? Limelight Marketing had pulled this event together to record video from three different perspectives about QCP: the architect, the woodworker and the Quality Certification Program. Why the Kauffman Center? The picture on the cover of the Architectural Woodwork Standards, Edition 2 is from, you guessed it, the Kauffman Center.
Outreach Strategy
The strategy is to expand QCP’s outreach and address awareness by including video in multiple messages on all current QCP media channels, YouTube, Instagram, Facebook, LinkedIn and Twitter, not to mention possible native articles and targeted outreach.
Tour of C.S. Humphrey
After visiting the Kauffman Center the team travelled to the C.S. Humphrey & Company, LLC’s architectural woodwork manufacturing plant (a QCP Licensee) just outside of town. Curt Humphrey, executive vice president, along with Scott Humphrey, project manager, provided a warm welcome and a 
thorough tour of their impressive facility. The Limelight film crew shot background footage that will add to the composition and context of architectural woodwork, QCP and commercial architecture.
Pictured right, the QCP Team being revived at a festive local restaurant.
It was a long and dedicated day, and I for one, can’t wait to see some of the final product. Stay tuned and visit us on all our social channels to see what the Limelight team comes up with.