Are you a professional woodworker, or owner of a woodworking firm? Do you want to reach out to a wider audience of prospective clients, but don’t know where to start? Even if you’ve already found the right leads, converting them into loyal clients requires a lot more TLC than you might think. This article highlights some of the all-important tips and ways you can engage clients and grow your woodworking business.
How Professional Woodworking Firms Can Reach Architects & General Contractors To Grow Their Business
The success of any business is hinged on its client base. Even if you’re a highly-skilled woodworker, or own a woodworking firm prized on quality, you still need the right contacts and audience. Luckily, there are several marketing strategies for woodworkers that will help you to reach your target clients, and while this may be difficult if you’re just getting started, it could be crucial to future business success.
Loyal clients typically bring a high lifetime value to your woodworking business, mitigating the need to constantly prospect new leads, which can be especially stressful during quieter periods. Establishing professional partnerships with architects and general contractors should be your first priority since you’re unlikely to have direct contact with the end-users of your woodwork products.
When reaching out to architects and contractors, it’s important to connect with them in a way that resonates with their needs and interests. Doing this will allow you to nurture leads into long-term clients that value your business. There are a few ways you can reach out to your ideal audience:
- Personal network: Never underestimate the power of your professional circles. Most opportunities are accessed through word-of-mouth, so asking around your personal network for architect or contractor recommendations could put you in contact with valuable clients. Since this method is a little more personal, it also establishes a common ground between both parties and encourages loyalty.
- Social media: If you’re active on social media, you most likely know that there are several ways to reach out to potential clients. Whether it’s through direct messaging, posting or commenting, social media makes it easy to interact with your contacts in a more direct way. The key is understanding your audience and which platforms they use most. For example, it may be that you’ll find potential clients on LinkedIn rather than Facebook. Similarly, many woodworking businesses market themselves on Instagram, so it might be worth focusing your efforts on these two popular platforms first.
- Website: Your website serves various purposes. Not only can you use it to display your products and services, but it’s also a great way for leads to get to know you and your business a little better. Make sure that your website reflects your brand, attitude and tone of voice clearly so that your clients get a sense of who you are. If you want to attract a lot of interest, it’s also important to regularly update your content and ensure that everything’s optimized for search engines. It’s a good idea to include examples of previous work, client testimonials, and even case studies.
- Personal brand: It’s also important to think of your personal brand when reaching out to potential clients. What’s your story? How are you presenting your skills, experience, and character? How can you tailor your personal brand to your ideal audience? These are all important considerations when marketing your business as it will determine how your clients perceive and interact with you. The better the rapport you build, the more loyal your clients will be.
- Tailor your content: Another way you can build a rapport with your leads is by tailoring your content to suit their needs and interests. For example, instead of simply using your website to feature products and services, consider writing a blog where you can offer expert advice or talk about topics that specifically interest your target audience. This works to make your woodwork business more approachable to architects and contractors alike.
- Advertising: This is the most traditional way of reaching the target audience for your woodworking firm. Online forms of advertising are usually the most convenient, allowing you to reach the masses through channels like Google ads, social media promotions, and pay-per-click campaigns. Alternatively, you can advertise more traditionally with industry media ads.
What You’ll Find Out In Our Woodworker Guide
If you want to learn more on how to engage your ideal clients and grow your woodworking business, we’ve put together a guide that will help you do exactly that. This guide is completely free to download and provides comprehensive information on how you can achieve long-term success in woodworking. Our woodworker guide also contains information about:
- What clients you should be targeting and why
- How you can engage your audience and prime their interests
- What marketing strategies you can use to contact your ideal clients
- How you can guide leads through a successful customer journey
- Ways you can establish credibility, trust, and long-lasting business
Download our woodworker guide today and learn how to engage clients for long-term success!